To showcase Paramount’s brand and content at Super Bowl LVIII we built the Paramount Mountain on the Vegas Strip.

My team created all the branding and promotional materials for Expedition Vegas – a four-day takeover that attracted 15,000 visitors. Along the way we curated all screens content, developed an original 4D simulated ride and designed uniforms for the “Mountaineers” and their cross-country promotion.

Our partnership with the NFL allowed us to drive growth and engagement with Advertisers, VIPs and the Public.